About Human Optimization

Health. Life. Wellbeing.

A Company with a Commitment

We’re The Human Optimization team and we’re on a mission to help 1,000,000 people overcome fatigue in the next 2 years…

Our goal is to provide powerful evidence-based strategies to help you improve your health, overcome fatigue/burnout and dramatically increase your energy levels.

Now you might be thinking “Does the World Really Need Another Site About Health?”

No, it doesn’t.

In fact, it doesn’t need most of the ones it already has…


Overcome Fatigue and Burnout

Our mission is to empower individuals to overcome fatigue and burnout, and to live a life filled with optimal health and well-being.


Improve Mood, Mental and Physical Performance

We believe that a healthy mind and body go hand in hand. We aim to help individuals improve their mood, mental and physical performance.


Increase Quality of Life and Happiness

We understand the importance of quality of life and happiness. We help individuals achieve their full potential and live a fulfilling life. We believe that happiness and well-being come from a combination of factors, including health, relationships, purpose, and personal growth.


Prevent Disease and Increase Longevity

By providing education, resources, and cutting-edge solutions, we strive to empower individuals to take control of their health and live a longer, happier life.


Fix Sleep and Sleep Deeper

We offer training to help you fix your sleep and achieve deeper, more restful sleep. We understand the critical role that sleep plays in overall health and well-being, and we’re dedicated to providing education to improve sleep quality. By striving to empower individuals to take control of their sleep they can wake up feeling refreshed, rejuvenated, and ready to tackle each day.


Dramatically Increase Your Energy Levels

Our goal is to help individuals dramatically increase their energy levels, so they can live a life filled with vitality and purpose. We understand the toll that low energy levels can take on every aspect of life, and we’re committed to providing education to help individuals overcome fatigue and burnout.

Our Team

Our Founder: Ari Whitten, M.S.

The Founder of The Energy Blueprint is Ari Whitten, M.S. He is the best-selling author of The Ultimate Guide To Red Light Therapy, and Eat For Energy: How To Beat Fatigue, and Supercharge Your Mitochondria For All-Day Energy. He’s a natural health expert who takes an evidence-based approach to human energy optimization. He has a Bachelor of Science in Kinesiology, certifications from the National Academy of Sports Medicine as a Corrective Exercise Specialist and Performance Enhancement Specialist, has extensive graduate-level training in Clinical Psychology, and holds a Master of Science degree in Human Nutrition and Functional Medicine.

Ari is a tireless researcher who has obsessively devoted the last 25 years of his life to the pursuit of being on the cutting edge of the science on health and energy enhancement. He has deep expertise in mitochondrial health, circadian rhythm and sleep, nutrition, gut health, light therapies, fitness, and hormetic stress. 

For the last 8 years, he’s been developing the most comprehensive program in the world on the science of overcoming fatigue and increasing energy – The Energy Blueprint. Over 10,000 people have completed his flagship program, and over 2 million people have gone through his free courses and masterclasses, frequently with life-transforming results.

Alex Leaf, M.S., CISSN

Alex Leaf, M.S., CISSN, holds a master’s degree in nutrition from Bastyr University and has been writing about the science of nutrition, health, and fitness for over a decade.

Currently, Alex is a content creator and researcher alongside Ari Whitten at The Energy Blueprint.

Formerly, Alex was a senior researcher and editor at Examine.com, one of the leading online databases for nutrition and supplement research, and a faculty member of the Human Nutrition and Functional Medicine master’s program at the University of Western States.

You can learn more about Alex at his website, alexleaf.com.

Evan Hirsch, MD

Evan H. Hirsch, MD, is a functional medicine doctor and the best-selling author Fix Your Fatigue: The 4 step process to resolving fatigue, achieving abundant energy and reclaiming your life!

He is one of the nation’s leaders on finding the root causes of fatigue and resolving them.

He has helped thousands of people optimize their energy and is on a mission to help 1 million overcome fatigue.

He has lectured nationally and internationally on topics in integrative and functional medicine and is board certified in family medicine and integrative medicine.

When he’s not at the office, you can find him singing musicals, playing basketball, traveling, dancing hip-hop, and spending time with his wife and daughter.

Dr. Yoni Whitten, DC

Dr. Yoni Whitten has been studying wellness, human performance, biomechanics and corrective exercise for over two decades.

He holds a Bachelor of Science in Kinesiology with a specialization in nutrition and health, and a Doctorate of Chiropractic.

In addition, Dr. Whitten was one of the first Doctors in the United States to be awarded the prestigious status of Certified Chiropractic Wellness Practitioner. 

In nearly 15 years of practice, Dr. Whitten has developed a unique approach to helping people overcome chronic pain, postural problems, injuries, common orthopedic problems and achieve physical vibrance.

Michael Chang, MD

Michael Chang M.D., CFMP, is a board-certified physician in Pathology and Laboratory Medicine and a certified functional medicine practitioner. He has a private practice Healed and Whole Clinic in Sunnyvale, California, specializing in gut and mitochondrial health/anti-aging. 

Dr. Chang’s goal is to empower his patients to be proactive in recovering their health and maintain it for the prevention of chronic diseases and prolonging longevity. He is also the author of Mitochondrial Dysfunction: A Functional Medicine Approach to Diagnosis and Treatment – Get Rid of Fatigue, Fat, and Brain Fog

Try Our Premium Supplements For Yourself


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The next generation longevity formula designed to slow down aging at a cellular level.


The next generation brain supplement that’s packed with the nutrition your brain needs to heal and function at its full power.

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